Title Social Networking for Business
Author Rawn Shah
Publisher Wharton School Publishing
Format Hardcover (192 pages)
More information  informit.com book information

Modern times call for modern business, social networking is playing a huge part in that. There is a lot to learn about participating in this form of digital networking, yet there have been numerous articles on the net about all facets already. Social Networking for Business packs all this information in a single well written guide for your social networking project.

Many companies nowadays participate in social networks, some even base their core business around them. A few years ago there were not really full time jobs in this field, and the people managing a social group where doing it as a side job to their regular activities. This book aims to educate its reader in a broad range of activities, be it a foundation for a full time job, side activity or a long lasting project, it has you covered.
The author Rawn Shah draws from his experience as a manager for IBM and its DeveloperWorks communities and actively participating in the biggest players on the market.

The book’s sub-title “Choosing the right tools and resources to fit your needs” is accurately titled, because author doesn’t tell you to follow a specific path or mind set, but rather defines the possibilities and resources out there. Provided you take some time to study this book, you will be provided with an advantage over others aiming to get into this field. The well written style of the book provides a clear insight for which little info-graphics are needed. Most information is formatted into tables and just regular text with a little chart here and there. The eleven chapters really have got much information packed in them, and are presented in a logical order. The last two chapters of the book provided, at least for me, the most interesting information. These chapters talk about measuring social environments. The reason this chapter is so interesting, is that there is so much information you can measure to provide an idea about the impact of social networks and how they can earn you revenue. The author does explain very clearly what can and what can not be monitored, and that it’s hard to calculate a conversion ratio for this information.

Overall I think this book is a great asset to your personal education, and can help you really understand how to manage social communities from start to finish. I see how this book can give you the confidence to go into the position of community manager, but businesses are still learning what the word “social” means. The book gives you plenty of knowledge to justify a real management plan for your social projects. I think the publisher Wharton School Publishing really has yet another gem to their already huge collection of business related books.

Being a developer for a medium sized company where projects are led by lead developers, I already recommended this book to my peers, and will continue to do so in the future as this is the only book I know of that touches so much information in this field and it still manages to keep all this in just over 160 pages. It’s a quick read and I highly recommend it for almost all business professionals, ranging from technical leads to management when dealing with anything remotely related to social business.

Content written by Martijn de Boer. All content here may be quoted, linked to or summarized when linking to the original materials.